The Special Investment Facilitation Council (SIFC) has launched a groundbreaking initiative to rejuvenate Pakistan’s tourism sector with the creation of the Green Tourism Company. This strategic move aims to boost tourism revenue to over $30 billion within the next five to six years.
The Green Tourism Company, supported by SIFC, is making substantial investments in government-owned recreational resorts, incurring annual expenses of more than one billion rupees. This initiative seeks to position Pakistan as a top tourist-friendly destination with backing from all provinces.
In its initial phase, the project has targeted 20 prime locations across Pakistan, with a significant 25% situated in the breathtaking region of Gilgit-Baltistan. The company has already invested 3 billion rupees in these areas. The government of Gilgit-Baltistan will benefit with 35% of the profits, while 20% will be reinvested into further tourism promotion.
This initiative is set to create over 300 direct and up to 4,000 indirect job opportunities in Gilgit-Baltistan alone. It emphasizes eco-friendly development, promoting local culture, cuisine, art, and the region’s stunning natural resources.
With a focus on sustainable tourism, the Green Tourism Company is poised to transform Pakistan’s tourism landscape, driving economic growth and cultural enrichment.
